PPC & Lead Gen Agency
Chicago Paid Media Agency: Saved 30+ Account Manager Hours on Reporting
A fast-growing performance marketing agency automated the compilation of ad-spend and performance reports, delivering them to clients on the first of the month.
AM reporting hours
Saved 32+ hours every month
Report delivery speed
100% delivered on the 1st of the month
Client retention
Improved due to real-time dashboard visibility
What was breaking
AMs spent the first week of every month manually pulling performance numbers from Google Ads, Meta Ads, and GA4 into customized spreadsheets and slide decks. Reports were frequently delayed, and typos caused client friction.
What changed
We built an automated data ingestion pipeline pulling directly from advertising APIs on a daily schedule, auto-populating a clean, interactive Looker Studio dashboard and emailing a PDF overview to the client.
How the workflow works now
Data streams pull metrics every night, maintaining a real-time, consolidated database for every active account.
Looker Studio dashboards are auto-customized with client branding, highlighting high-level ROI and lead volume clearly.
Scheduled workflows convert dashboards to PDF summaries and email them directly to clients on the first of each month without AM intervention.
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